As a professional in the technology field, you have likely encountered the challenge of selling technology solutions to non-techie clients. Technology can be intimidating to those who don’t have technical backgrounds, and it can be difficult to get them on board with new tech.
When you’re trying to sell technology solutions to non-techie clients, you have to make sure you’re communicating clearly and accurately. Technology can be complex and it can be difficult for non-techies to understand it.
The following tips will help you to successfully sell technology solutions to non-techie clients.
Demonstrate the Value – By demonstrating the value of your technology solutions to non-techie clients, you’ll be able to build credibility with them and make the sale. Make sure to clearly identify the problem, explain the features and benefits of the solution, demonstrate it in action, and emphasize the ongoing value. By doing so, you’ll be able to effectively demonstrate the value of your solution and make a successful sale.
Explain the benefits – By explaining these benefits to non-tech-savvy clients, you can help them to understand how technology solutions can improve their lives and their businesses. You should also make sure to explain how the solutions you are offering will help them achieve their goals, and how it can save them money in the long run. By doing this, you can ensure that your clients understand the value of the technology solutions you are offering and that they make an informed decision when purchasing them.
Highlight the features – By highlighting the features of the technology solutions you are selling, you will be able to effectively communicate the value of the solutions to non-techie clients, and help them to make an informed decision. This will help to increase the likelihood of a successful sale for you and your business.
Keep it Simple – Avoid using technical jargon or buzzwords when explaining the technology solution to non-techie clients. Speak in plain language that they will understand. Use visuals and diagrams to help explain the technology in an easier-to-understand way.
Be Transparent – Be transparent about the pricing of the technology solution. Explain the upfront costs and any recurring costs that the client will need to be aware of. Also, be transparent about any potential risks associated with the technology solution and how the client can mitigate them.
Provide Examples – When providing examples of a technology solution, it is also important to focus on the customer’s objectives and how the solution can help them achieve those goals. Examples should showcase how the technology solution can improve efficiency and productivity, how it can help reduce costs, or how it can help the customer achieve a desired outcome. Additionally, providing examples of how the technology solution can make life easier for the customer is another great way to demonstrate the value of the product.
Follow-Up – Make sure to follow up with the client after you’ve had the initial meeting. Answer any questions they may have and provide additional information or resources they may find helpful.
By taking the time to explain the details of your technology solution to a non-techy client, they can better understand the value that it offers and make an informed decision. With the right approach, you can successfully sell your technology solutions to non-techy clients.
Overall, selling technology solutions to non-tech clients can be a challenging task, but it is important to remember that the client’s needs and objectives should be the main focus. By understanding their needs, presenting solutions in simple and understandable language, and providing multiple price points, you can ensure that you successfully sell technology solutions to your non-tech clients.