Are you running a business? Do you work in a marketing firm? Or are you a scholar that is curious about marketing strategies?
In this article, we will be discussing examples of effective traditional and digital marketing strategies which you may use in your own marketing operations!
Most Effective Traditional Marketing Techniques
Before the stabilization of the internet, big to small businesses relied on the power of TRADITIONAL MARKETING to increase brand awareness and sell products and/or services.
Listed below are a few traditional marketing strategies which were highly effective marketing strategies back in the old days!
TV and Radio Advertisements
TV and Radio have basically paved the way for modern audio and visual marketing media. From creating the best advertisements that the technology in the old days could possibly offer and employing the services of clever and great-sounding radio broadcasters- TV and Radio advertisements had been vital for businesses back then!
Print media has been the most basic way for businesses to show and endorse their products at a massive scale through tangible and visible items. Before our phones made it possible to read the news without ever needing a piece of paper, newspapers, and magazines were filled with marketing. Handouts such as postcards, coupons, brochures, business cards, and other printed-on-paper materials were also other means for businesses to promote their products and/or services to people.
In today’s world, print media’s power may have gradually weakened but its value can still be seen in the billboards on busy highways, the creative packaging on the products you purchase, and more!
Referral programs are a word-of-mouth marketing strategy wherein customers advocate your business on your behalf. Although this type of traditional marketing has evolved into “re-sharing of posts” or “riding the social media trend” due to digital advancements, the traditional referral program has been key for many businesses back in the days when technology was still not that fully stabilized and developed.
Event marketing is a marketing strategy where marketers promote their brand, products, or service face-to-face with potential and/or existing clients and in real-time engagement.
Although this method has been effective back in the day, you can just imagine the cost necessary especially if you are planning a meeting with a massive crowd!
Why do Traditional Methods of Marketing Simply Not the Best Anymore?
Traditional marketing may have had its glory days, but with the rise of technology and modernization, its disadvantages have just been highlighted.
A few traditional marketing cons are:
- Traditional marketing can be more expensive than digital marketing due to printing costs, overhead, and other traditional marketing expenses.
- Traditional marketing takes longer to execute and the response of your target audience requires just as long to arrive.
- Traditional marketing’s return on investment is not measurable. Can you account for how many people were brought into your business place thanks to the billboard you rented?
- Traditional marketing, due to people being more active on the Internet nowadays and the inherent advantages of using digital marketing (as mentioned above), is gradually losing its audience.
Not only is it because traditional marketing has its own inherent disadvantages that it is not the best move anymore, but basically, online marketing simply has more value to offer for businesses in today’s world.
10 Most Effective Digital Marketing Techniques
Thanks to the stabilization of the Internet and modern technology, digital marketing is now common practice for businesses! Digital marketing is the use of digital channels to execute marketing strategies and marketing automation.
Listed below are the most effective digital marketing techniques…
Businesses can use paid ads so that their website receives more web traffic, which in the best-case scenario, leads to more sales! In paid advertising, marketers bid to participate in real-time auctions in order to show their ads in slots on specific platforms and/or networks.
Pay-per-click, Google Ads, Google Display, Facebook Ads, Twitter Ads, and LinkedIn Ads are great examples of paid advertising.
Search Engine Optimization
Search Engines rank websites through the use of web crawlers and the higher your rank is on search engine results pages, the higher the chance your website gets clicked on by web users. Search Engine Optimization allows web owners to further improve the technical aspects of their websites so that their website places in higher ranks in search engine results.
Examples of an SEO strategy are keyword research, building high-quality links, improving the website’s user interface, creating high-quality and relevant content, and more. The best thing about SEO is that it is a digital marketing strategy that does not necessarily require you to spend dollars to get things done!
Website marketing, from the name itself, is the use of websites for businesses to bring in more visitors in hopes of a higher possibility of sales transactions occurring.
Complimented by other digital marketing strategies such as Search Engine Optimization, Content Marketing, Paid advertising and etc., businesses strive to create great websites that will induce web visitors to purchase something from their business.
Content marketing is used to attract and engage with target customers through creating and sharing relevant articles, videos, podcasts, and other media that align with your business goals and objectives.
Developing a solid content strategy promotes brand awareness, keeps your existing target market engaged, and ultimately increases the likelihood of sales occurring. Content marketing is basically existent in most marketing strategies due to the fact that CONTENT is what web users consume when they’re on the internet, whatever specific platform or website they may be on.
Social Media Marketing
In 2021, over 4.26 billion people were using social media channels worldwide and this number is expected to grow to 6 billion by 2027! With such a massive target audience in one of the most favorable media outlets, it is only logical to pour your marketing efforts into social media advertising!
Social media platforms such as Twitter, TikTok, Facebook, LinkedIn, Youtube, etc., have numerous people spending countless hours of their day scrolling and looking at their newsfeeds. Understanding every platform’s features and strengths and aligning your marketing campaign with the knowledge you accrue can easily give you a massive competitive advantage.
Viral marketing is a style of promotion that relies heavily on the audience or viewership to organically generate and disseminate the message of a product or service to other viewers and potential customers.
Thousands of re-shares in a short amount of time and a high number of social media engagements are indicators that viral marketing is occurring! Savvy marketers constantly strive to consistently create the next “trending” or as the term states, “viral” content so that they can promote their businesses to the fullest.
With the rise of social media, some people that are not in any way or form “actors/actresses” in Hollywood movies garnered a remarkable social media presence and massive following/viewership. Whether it may be due to creating funny content, amazing video game skills or even just having a unique personality in front of the camera, these types of people are called “influencers”!
Businesses that employ the services of influencers to promote their products and/or services are basically executing influencer marketing! Examples of influencer marketing are PewDiePie and G-fuel; Shroud and Logitech; and Khaby Lame and Disney.
One of the best marketing techniques, Email marketing is a form of direct marketing which uses emails to promote your products and/or services to both existing and potential customers. With the aid of tools that help you be more effective in email marketing, businesses are now able to segment their email contact list and even be more personalized in their email content.
Examples of email marketing are email newsletters, acquisition emails, retention emails, and promotional emails. Each type has its own functions, and if used properly, will allow you to gain more new business clients while keeping the existing ones still constantly engaged with your business!
Examples of email marketing tools that email marketers should know about are Mailchimp, HubSpot, Omnisend, and SendPulse.
Video marketing is the use of video content to promote or inform the audiences about your business’ brand, products, and/or services. Some businesses create generic content while other businesses try to be more creative by creating witty or even controversial videos to get the attention of the public. Whatever the style businesses opt for, video marketing is one good way to achieve your marketing goals!
Some useful tools for video marketing are Powtoonm, Vidyard, Wideo, Viewbix, and Shakr.
One of the most effective marketing strategies is marketing analytics. Marketing analytics is the practice of using data derived from marketing analytics tools to evaluate the effectiveness and success of your marketing tactics in single or multiple platforms or outlets. Marketing Analytics allows you to have a deeper understanding of customer insights, reevaluate and optimize your marketing plan and overall, get a better return on your marketing investment.
You can gain access to this valuable data through marketing analytics tools such as Google Analytics, MixPanel, Heap Analytics and etc.
Ways to Improving your Digital Marketing Strategy
Choose the Right Marketing Channels
Every business success starts with understanding the business first. Say, for example, you use social media marketing strategy. You know that although every platform allows you to create content, every platform has its own specific purpose or feature. If you are trying to build a community, you would most likely use Twitter as your platform. If you are trying to endorse luxury goods, you will most likely post them on Instagram. If you only have yourself then managing one or two social media platforms would be enough but if you have a strong digital marketing team, you might just use every possible social media platform because there are enough people to manage every social media account
This logic applies not only to specific types of marketing strategies but to every aspect of marketing! Having the right marketing channels, due to you knowing your business deeply, leads to massive business growth!
Improve Customer Service
Having a business is basically selling a solution to people’s certain problems. Keyword? PEOPLE!
We try to generate interest and increase brand visibility because we want people to avail of our products and/or services. If they put their trust in your business, they expect that they are treated right while having their problems fixed by the solution you are selling.
Replying quickly to their direct messages, properly handling their products, and offering consistent quality service are a few ways to improve customer service which, if done right, leads to a bigger customer base!
Post Quality Relevant Content In A Timely Manner
Unlike traditional marketing where people had to bring everything they had to sell in the physical market, digital marketing strategy is posting content of the product and/or service on online channels.
Regular posting shows business vitality and intent of doing business on a consistent basis. Existing customers are reminded to continue doing business with their organization, and new customers become aware of their business existence.
Monitor and Analyze Current Marketing Efforts
Digital marketing strategy is not simply looking for potential clients! Digital marketing also entails monitoring and analyzing current marketing efforts. The use of marketing analytics and constant team communication gives the business a chance to reevaluate every marketing strategy in play and ensure that marketing and sales teams are moving in the same direction.
Focus on Conversion and Not Just Viewership
Viewership and even web traffic DO NOT necessarily mean people went through the entire sales funnel!
If you really think about it, people may be scanning your website multiple times a week and your website may even have thousands of website visitors in a day, but are you actually closing deals enough to pay the monthly costs that go along with your marketing operations? This is the very reason why every business must focus their efforts on ensuring that conversion occurs and not just merely largening the website traffic.